Marketing (KSK_154)
About Study Course
Objective
To develop students' understanding of the concept of marketing by looking at a set of activities, institutions and processes. To explore the role of marketing in the context of consumers, customers, partners and the public.
Prerequisites
Knowledge of basic economics.
Learning outcomes
Upon completion of the course students will have the necessary knowledge and understanding of the nature of marketing needed to increase the competitiveness of companies and organisations in market conditions. Students will understand basic marketing concepts, market research, product life cycle and consumer behaviour.
Assess the market situation and adapt the product to the market requirements. Use appropriate marketing and advertising techniques. Participate in project development, management and implementation.
Ability to use the acquired knowledge for market research, ability to plan appropriate marketing activities, ability to analyse marketing research and statistics.
