Public Relations Management Models

About Study Course

Department: Faculty of Social Sciences

ECTS:6

Course supervisor:Ruta Siliņa

Study type:Full time

Course level:Master's

Target audience:Communication Science

Language:Latvian

Study course description Full description, Full time

Branch of science:Media and communications

Objective

The course has been created to familiarise students with the theoretical base related to public relations management, understanding it as a process and to identify its potential problems, as well as to provide practical skills in management of this process.

Prerequisites

General knowledge about communication.

Learning outcomes

Knowledge

1.Knowledge of the nature, place and role of public relations in the organization's management system. After completing the course, they will be familiar with management strategies, will be able to plan public relations and create successful communication interactions.

Skills

1.To create a proactive approach to strategic organisation of public relations, building responding communication reputation, to plan and implement public relations campaigns and researches characteristic for the industry.

Competence

1.About public relations as one of management tools, their different operation areas, trends and tools in accordance with industry specifics and ethical guidelines.

Study course planning

Planning period:Year 2024, Autumn semester

Study programme	Study semester	Program level	Study course category	Lecturers	Schedule
Strategic and Public Relations Management	1	Master's	Required	Ruta Siliņa

Public Relations Management Models (KSK_252)

Objective

Prerequisites

Learning outcomes

Study course planning