Sports and Fitness Marketing (LSPA_060)
About Study Course
Objective
To provide the possibility to master theoretical knowledge and develop practical skills in sports and fitness marketing to be able to manage marketing of a sports and fitness organisation.
Prerequisites
Study courses – management theory, basics of business – have been mastered.
Learning outcomes
Will know and will be able to use:
1. Nature of marketing and its basic elements – product, price, location, market promotion.
2. Specifics of sports and fitness marketing.
3. Market behaviour and consumer’s decision making process.
4. To determine the sports/fitness product and the necessary actions to promote it in the market.
5. To develop a marketing plan for the sports/fitness product.
6. To identify and evaluate sports marketing activities
7. To analyse marketing concepts of sports organisations/fitness clubs.
8. To determine consumer behaviour in the sports and fitness marketing market.
Study course planning
| Study programme | Study semester | Program level | Study course category | Lecturers | Schedule |
|---|---|---|---|---|---|
| Sports science, SpZNn | 5 | Bachelor’s | Limited choice | Aleksandra Ķeizāne, Signe Luika, Maksims Raspopovs |
| Study programme | Study semester | Program level | Study course category | Lecturers | Schedule |
|---|---|---|---|---|---|
| Sports science, SpZ | 6 | Bachelor’s | Limited choice | Signe Luika |
