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Sports and Fitness Marketing (LSPA_060)

About Study Course

Department: Latvian Academy of Sport Education (LASE)
ECTS:2
Course supervisor:Aleksandra Ķeizāne
Study type:Part-Time, Full time
Course level:Bachelor
Target audience:Sports Trainer
Language:Latvian
Study course description Full description, Part-Time, Full time
Branch of science:Health sciences

Objective

To provide the possibility to master theoretical knowledge and develop practical skills in sports and fitness marketing to be able to manage marketing of a sports and fitness organisation.

Prerequisites

Study courses – management theory, basics of business – have been mastered.

Learning outcomes

Knowledge

1.Will know and will be able to use:
1. Nature of marketing and its basic elements – product, price, location, market promotion.
2. Specifics of sports and fitness marketing.
3. Market behaviour and consumer’s decision making process.

Skills

1.4. To determine the sports/fitness product and the necessary actions to promote it in the market.
5. To develop a marketing plan for the sports/fitness product.

Competence

1.6. To identify and evaluate sports marketing activities
7. To analyse marketing concepts of sports organisations/fitness clubs.
8. To determine consumer behaviour in the sports and fitness marketing market.

Study course planning

Planning period:Year 2024, Autumn semester
Study programmeStudy semesterProgram levelStudy course categoryLecturersSchedule
Sports science 5BachelorLimited choiceMaksims Raspopovs, Aleksandra Ķeizāne
Planning period:Year 2025, Spring semester
Study programmeStudy semesterProgram levelStudy course categoryLecturersSchedule
Sports science6BachelorLimited choiceMaksims Raspopovs, Aleksandra Ķeizāne
About Study CourseObjectivePrerequisitesLearning outcomesStudy course planning
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