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Topical Issues in Marketing Management (DN_132)
About Study Course
Department: Department of Doctoral Studies
Credit points / ECTS:4 / 6
Course supervisor:Jeļena Šalkovska
Course level:Doctor
Target audience:Business Management
Study course descriptionFull description
Branch of science:Economics; Marketing
Objective
To provide knowledge of contemporary issues in marketing management, as well as adjust management of marketing process to the rapid changes in modern marketing environment, and to extend this knowledge during practical classes.
Prerequisites
Marketing, International marketing.
Learning outcomes
Knowledge
Students will acquire and extend new information and knowledge of topical issues in marketing management.
Skills
Will be able to conduct marketing management in the rapidly changing marketing environment.
Competence
Will have gained the insight and expertise in contemporary issues in marketing management.
Study course planning
Course planning not avalible right now.
