Advertising Photography (KSK_026)
About Study Course
Objective
To promote an improvement in professional competence of students, which is characterised by the ability to autonomously evaluate, critically discuss and construct advertising photographs, being aware of historical development and contemporary diversity of advertising photography.
Prerequisites
None.
Learning outcomes
Students gain, evaluate and demonstrate their knowledge about the constructed nature of the message of advertising photography and regularities in its use.
Students demonstrate their understanding of interactive links of advertising photography with urban landscape, social environment, printed and digital media, analytically describing and creatively constructing information.
Students plan an advertising photography project.
Students identify and classify the reasons and mechanisms of creation of different commercial images.
Students professionally implement their advertising project in photography demonstrating their own understanding of contemporary trends in the advertising sector.
Students autonomously generate ideas for the needs of advertising and practically implement the conceptual and the practical part of an advertising project.
Study course planning
| Study programme | Study semester | Program level | Study course category | Lecturers | Schedule |
|---|---|---|---|---|---|
| Photography, FON | 6 | Bachelor’s | Limited choice | Alnis Stakle | |
| Photography, FO | 4 | Bachelor’s | Limited choice | ||
| Multimedia Communication, MKN | 6 | Bachelor’s | Limited choice | Alnis Stakle |
