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Digital Marketing Strategy and Tactics (KSK_281)

About Study Course

Department: Faculty of Social Sciences
ECTS:3
Course supervisor:Ruta Siliņa
Study type:Full time
Course level:Bachelor
Target audience:Information and Communication Science
Language:Latvian
Study course description Full description, Full time
Branch of science:Media and communications

Objective

To introduce students to digital marketing possibilities and how it can help in achieving the goals of any enterprise, as well as, to let students apply the course material in practical seminars.

Prerequisites

None.

Learning outcomes

Knowledge

1.Of the nature of digital marketing, its principles, campaign design and evaluation of the results achieved by digital marketing.

Skills

1.Develop a digital marketing campaign, create relevant content (content marketing), select and apply the most appropriate methods and tools for data collection and evaluation of results.

Competence

1.Planning, implementing and evaluating digital marketing strategies and tactics to deliver the most relevant content (content marketing).

About Study CourseObjectivePrerequisitesLearning outcomes
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