International Advertising (SBUEK_199)
About Study Course
Objective
Raise awareness of the role of advertising in integrated marketing communication in the context of global market, including theoretical and practical issues of international advertising strategies. The international perspective of advertising includes understanding of advertising as a marketing communication tool, its role and tasks in marketing.
Prerequisites
Marketing, International Marketing, E-Marketing Strategies, Management Theory.
Learning outcomes
Upon completion of the study course, students will have acquired knowledge of advertising and the role of international advertising in marketing, theoretical and practical aspects of international advertising as a marketing communication tool.
Students will be able to identify the types of advertising in the development of marketing strategy; they will be able to evaluate the effectiveness of the advertising campaigns and their benefits.
Students will be able to organise the advertising process in the company, as well as to develop a marketing strategy.
