Strategy and Politics of Enterprise (SZF_100)
About Study Course
Objective
To provide insight into the development of business strategy and policy, based on strategic planning, criteria for selection of these strategies, rules for development and further implementation of these strategies in practice.
Prerequisites
Knowledge of the basics of economics, microeconomics and macroeconomics, organisational theory and management is required.
Learning outcomes
On successful course completion students are able to define the essence and basic principles of strategic management and planning, to explain the analysis of the company's activity according to the SWOT method and the method of evaluating competitors, to describe the types of strategies.
On successful course completion students are able to evaluate the situation in the company and develop a strategic plan based on the analysis of internal and external environment.
Students are able to develop an appropriate business strategy for the company.
Study course planning
| Study programme | Study semester | Program level | Study course category | Lecturers | Schedule |
|---|---|---|---|---|---|
| International Business and Sustainable Economy, SBIE | 4 | Bachelor’s | Limited choice | ||
| International Marketing and Advertising, MR | 4 | Bachelor’s | Limited choice |
