.
Student Media IV (KSK_272)
About Study Course
Department: Faculty of Social Sciences
ECTS:3
Course supervisor:Marta Herca
Study type:Part-Time, Full time
Course level:Bachelor
Target audience:Information and Communication Science
Language:Latvian
Study course description Full description, Part-Time, Full time
Branch of science:Communication Theory; Media and communications
Objective
During the course, public relations students have the task of researching and evaluating the performance of the Student Media "Skaļāk" page and social network accounts, conducting a student survey on usage habits and finding out content preferences, researching other media campaigns; based on the obtained data and knowledge, create a social network campaign to attract new users and increase the quality of user sessions.
Learning outcomes
Knowledge
1.After completing the course, the student will know the specifics of the work of the public relations department of the Internet media.
Skills
1.Ability to plan and organize public relations activities for a specific product or for the media.
Competence
1.Ability to deconstruct and analyze public relations activities in a proffesional way.
Study course planning
Planning period:Year 2025, Spring semester
| Study programme | Study semester | Program level | Study course category | Lecturers | Schedule |
|---|---|---|---|---|---|
| Multimedia Communication | 4 | Bachelor | Limited choice | Marta Herca |
Planning period:Year 2024, Autumn semester
| Study programme | Study semester | Program level | Study course category | Lecturers | Schedule |
|---|---|---|---|---|---|
| Multimedia Communication | 5 | Bachelor | Limited choice | Marta Herca |
