Sustainable International Marketing (SBUEK_097)
About Study Course
Objective
To provide knowledge of the essence of sustainable international marketing, to justify its necessity in today’s international business, to demonstrate the specifics of international marketing environment, to teach how to analyse practical situations in the development and implementation of an international marketing strategy.
Prerequisites
Knowledge of the basic principles of management science, marketing, and peculiarities of intercultural business relationships.
Learning outcomes
After the completion of the course, students acquire knowledge and develop an understanding of the necessity and essence of sustainable international marketing, its environment, and methods of implementation in today’s international competitive environment.
Students will be able to apply the theoretical knowledge acquired in practice: to study the international marketing environment, to use segmentation and positioning, to develop a strategy for entering foreign markets. Ability to apply marketing tools to achieve marketing goals.
After the completion of the course, students will be able to apply a systematic approach to dealing with marketing issues, to orientate themselves in today’s complex international business and international marketing environment, and to suggest appropriate analysis and tools to support marketing decision making in the context of sustainable international marketing.
Study course planning
| Study programme | Study semester | Program level | Study course category | Lecturers | Schedule |
|---|---|---|---|---|---|
| International Business and Law, SBTMe | 1 | Master’s | Required | Santa Bormane | |
| International Business and Law, SBTM | 1 | Master’s | Required | Santa Bormane | |
| Management of International Marketing and Business, SMBVM | 1 | Master’s | Required | Santa Bormane | |
| Management of International Marketing and Business, SMBVMe | 1 | Master’s | Required | Santa Bormane |
